Suit Up! Press Release

GEOMEER PRESS RELEASE

GEOMEER, the Edmonton-based charity behind the “Helping Hampers” project, is pleased to announce a new campaign entitled “Suit Up!” Suit Up! will be running on Sunday, August 21st.

GEOMEER was founded by University of Alberta student Sameer Dhar and his former high school leadership teacher George Heidt. Sameer and George wanted to get the youth of Edmonton more involved in the betterment of their communities, so in Sameer’s grade 12 year, the pair initiated the “Helping Hampers” campaign to collect long-lasting hampers of food and household goods for needy families. The program has since expanded, and the 2010 campaign raised approximately $100,000 worth of donations through the coordinated efforts of 41 Edmonton Public School Board elementary, junior high and high schools.

Sameer was recognized as one of Canada’s 2011 Top 20 Under 20 young leaders for his efforts with GEOMEER, and was invited by His Excellency the Right Honorable David Johnston, Governor General of Canada to represent Canadian youth and meet the Royal Couple during their recent visit to Rideau Hall.

Suit Up! is GEOMEER’s newest campaign to help local families in need. The back-to-school season is financially very difficult on many families with low incomes. Through a partnership with The Way In project, GEOMEER has identified almost 100 children who will need new clothes for the 2011/2012 school year, but whose families would struggle to meet that need. Each of these children will be given a gift card to Old Navy South Edmonton Common. The store will be opened for them after-hours so that they can find and purchase clothing. This will give the children the clothing that they require to start the school year off right, while at the same time, allowing their families to divert resources towards other needs.

Media organizations with any questions about GEOMEER or the Suit Up! project can contact GEOMEER’s Public Relations director Geoff Casey by email at gacasey@geomeer.ca. Some information about the project is also available on GEOMEER’s website, www.geomeer.ca. Please note that, out of respect for those taking advantage of the program, the media will not be permitted inside Old Navy while the event is in progress, but any media organizations who wish to talk to any of the GEOMEER executive members or members of the Old Navy staff can make arrangements through Geoff Casey.